Why We Don't Fit or Sell Private-Label Contact Lenses
At Helio Optometry, we see new patients coming to us because their current contact lenses aren't as comfortable as hoped.
With modern soft contact lenses being some of the most advanced and comfortable on the market, the discomfort usually points to one of three issues: the lenses are a poor fit, they're an older technology, or there's an underlying eye health concern, such as dry eye, that hasn't been adequately addressed.
One of the reasons we frequently uncover discomfort is that many patients are wearing private-label contact lenses.
But what exactly are private-label contact lenses, and why don't we fit them at Helio Optometry? Let's break it down.
What Are Private-Label Contact Lenses?
Private-label contact lenses are generic or store-brand lenses sold under the name of a retailer or distributor rather than a well-known manufacturer. Examples include Costco’s Kirkland Signature Monthly and 1-Day lenses, Specsavers Easyview Lenses, LensCrafters One Day Premium Daily Disposables, and Ray-Ban 1-Day lenses. These lenses are often marketed as affordable alternatives to name-brand options.
However, many people don't realize that private-label lenses are not made with the latest contact lens technology. Many of these lenses are based on designs and materials that are 10 to 15 years old. These lenses are seldom used by eye doctors any more, but suppliers are trying to squeeze out the last few sales.
While they may be slightly less expensive—sometimes saving you only $10-$20 over a year—they often lack the advanced features that make modern contact lenses more comfortable, breathable, and healthier for your eyes.
All contact lenses are not the same.
Why We Don't Fit Private-Label Lenses
At Helio Optometry, your eyes deserve the best. That's why we choose to fit our patients with contact lenses tailored to their unique needs, regardless of brand or manufacturer. We focus on the latest and most innovative contact lenses from leading manufacturers like Alcon, Acuvue (Johnson & Johnson), Bausch & Lomb, and CooperVision. These companies invest heavily in research and development to create lenses that offer superior comfort, oxygen permeability, and moisture retention—critical features for long-term eye health and comfort.
Here's why we prioritize name-brand, modern contact lenses:
Advanced Technology: Newer lenses are designed with cutting-edge materials that allow more oxygen to reach your cornea, reducing dryness and irritation. Some lenses can even turn the surface of the lens into water.
Customized Fit: We take the time to assess your eye shape, tear film quality, and lifestyle to find the perfect lens for you. When selecting the ideal contact lens, we consider your eyelid position, corneal keratometry readings, and eye size.
Eye Health: Modern lenses are less likely to cause complications like dryness, redness, or discomfort, especially for patients with sensitive eyes or underlying conditions like dry eye.
Comfort: The latest lenses are engineered for all-day comfort, even for those who spend long hours in front of screens or in dry environments. The surface coatings are designed to repel bacteria and protein deposits.
Concerned About the Price of Contact Lenses?
Let's be honest—we all love a good deal! Thanks to online retailers and big-box stores, price transparency in the contact lens market is better than ever. Like you, we shop around for the best prices, whether for groceries, tech gadgets, or anything else.
But here's the good news: at Helio Optometry, our contact lenses are competitively priced and often equal—if not better—in value compared to larger retailers. We price shop our products every month.
Plus, as optometrists, we have access to exclusive instant and mail-in rebates from manufacturers, which can save you hundreds of $$$$ dollars on your lenses.
So, before you assume you're getting a better deal elsewhere, give us a shot. If you find a price that's way off from ours, let us know! We're here to work with you to ensure you get the best lenses at the best value.
Our Commitment to You
When you choose Helio Optometry, you're choosing a locally owned Canadian business that prioritizes your eye health and vision above all else. We don't fit private-label lenses because we believe in providing our patients with the best possible care and products—and that means fitting you with contact lenses that are not only comfortable but also support the long-term health of your eyes.
Whether you're new to contact lenses or looking for a more comfortable pair of lenses, we're here to help. Our optometrists use their professional expertise to guide you through the process, ensuring you leave with lenses that feel great and work perfectly for your lifestyle.
Ready to experience the difference? Book your eye exam and contact lens consultation at Helio Optometry today. Your eyes deserve nothing but the best!
Have you ever tried a private label contact lens? Leave a comment below about your experience.
Disclaimer: The content provided in this blog post by Helio Optometry eye care clinic in West Edmonton is intended solely for informational purposes and does not replace professional medical advice, diagnosis, or treatment by a Licensed Optometrist. No doctor/patient relationship is established through the use of this blog. The information and resources presented are not meant to endorse or recommend any particular medical treatment or guarantee and outcome. Readers must consult with their own healthcare provider regarding their health concerns. Helio Optometry and its optometrists do not assume any liability for the information contained herein nor for any errors or omissions. Use of the blog's content is at the user's own risk, and users are encouraged to make informed decisions about their health care based on consultations with qualified professionals.
