WOOW
The Spirit of WOOW: Playful French Design with Purpose
Born in Paris, WOOW Eyewear stands out for its fearless use of colour, shape, and attitude. Each frame is designed to make you smile — literally, with cheeky engravings on the inside arms — and metaphorically, with styles that exude confidence and individuality.
WOOW turns eyewear into a daily expression of joy and personality, proving that glasses can be as bold and full of life as the people who wear them.
Bold Colours, Retro Vibes, and Modern Craftsmanship
WOOW’s eyewear collections celebrate contrasts: playful yet sophisticated, retro yet refreshingly modern. Inspired by the worlds of art, design, and even games of chance, each piece blends geometric creativity with meticulous craftsmanship.
From vibrant acetates to sleek metal combinations, every WOOW frame reflects the brand’s passion for daring colour pairings and unexpected details — perfect for anyone who wants their eyewear to feel like a statement, not just an accessory.
Where Confidence Meets Colour
WOOW Eyewear was created for those who see the world a little differently — and love it that way. These aren’t your ordinary eyeglasses; they’re attitude accessories. With vibrant colour palettes, cheeky design names, and a splash of Parisian flair, WOOW frames bring instant energy to your look.
Whether you’re bold and expressive or subtle with a twist, there’s a WOOW frame that mirrors your mood, your outfit, or even your alter ego.
Your Look, Your Move
Think of WOOW as eyewear with a wink.
Every design dares you to play — with shapes, shades, and surprises that make every glance in the mirror a small moment of joy.
It’s the brand that doesn’t just follow trends; it flips them on their head with confidence and creativity. And when you try them on at Helio Optometry’s optical showroom in Edmonton, you’ll see why WOOW has become the go-to choice for people who want their eyewear to say, “This is me — and I’m having fun with it.”.
See Something You Love?
Stop in to experience the collection, no appointment is required. Outside prescription are always welcome.