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WOOW

Eyewear Collection Edmonton

Woman wearing a black beret, red glasses by WOOW, black turtleneck, smiling slightly against a red background.

Playful French Design with Purpose

Born in Paris, WOOW Eyewear stands out for its fearless use of colour, shape, and attitude. Each frame is designed to make you smile — literally, with cheeky engravings on the inside arms — and metaphorically, with styles that exude confidence and individuality.

WOOW turns eyewear into a daily expression of joy and personality, proving that glasses can be as bold and full of life as the people who wear them.

A pair of black-framed eyeglasses with clear nose pads and dark tinted lenses, featuring the words 'WOOW Designed in Paris' and various model and size details on the arms, displayed against a white background.
Colorful sunglasses with yellow, pink, and navy blue frames and tinted lenses.
Tortoiseshell-patterned eyeglasses with blue arms and round stickers reading 'Big' and 'Time' on the ends of the arms.
Colorful eyeglasses with the words "Come" and "On" on the stems.
Pair of colorful eyeglasses with round frames, tortoiseshell pattern, red and blue accents, and stickers that read 'Holi' and 'Days'.
A pair of eyeglasses with round green frames, tortoiseshell temple tips, and a decorative metal bridge on a white background.
Colorful designer eyeglasses with round green tinted lenses, tortoiseshell temples, and a pink checkered forehead support.
Colorful, patterned eyeglasses with a thick frame and round lenses, featuring pink accents on the inside of the temple arms.
Colorful eyeglasses with clear, purple, blue, and yellow accents on a white background.
Fashionable eyeglasses with colorful tortoiseshell frames and blue temples.
A pair of stylish round eyeglasses with dark green frames, purple temples, and small black circular accents on the tips labeled 'Star' and 'Light'.
Colorful fashion glasses with round lenses and a blue, pink, and purple frame.
Colorful pair of eyeglasses with tortoise-shell and yellow frames, and black and yellow temple tips.
Round eyeglasses with blue frames, tortoiseshell-patterned arms, and clear lenses.
A pair of stylish eyeglasses with clear frames and dark green temples, featuring a message on the left temple that says 'Try' and on the right temple that says 'Harder'.
Pink and purple eyeglasses by WOOW with a brown pencil inside the frames, surrounded by green and purple dice on a light green background.

Bold Colours, Retro Vibes, and Modern Craftsmanship

WOOW’s eyewear collections celebrate contrasts: playful yet sophisticated, retro yet refreshingly modern. Inspired by the worlds of art, design, and even games of chance, each piece blends geometric creativity with meticulous craftsmanship.

From vibrant acetates to sleek metal combinations, every WOOW frame reflects the brand’s passion for daring colour pairings and unexpected details — perfect for anyone who wants their eyewear to feel like a statement, not just an accessory.

A woman with red hair wearing glasses by WOOW and a yellow sleeveless top, playing Connect Four with yellow and purple discs on a purple and pink background.

Where Confidence Meets Colour

WOOW Eyewear was created for those who see the world a little differently — and love it that way. These aren’t your ordinary eyeglasses; they’re attitude accessories. With vibrant colour palettes, cheeky design names, and a splash of Parisian flair, WOOW frames bring instant energy to your look.

Whether you’re bold and expressive or subtle with a twist, there’s a WOOW frame that mirrors your mood, your outfit, or even your alter ego.

Shop WOOW® Eyewear at Helio Optometry

Edmonton’s Destination for Precision and Style.

A ping pong paddle with the word WOOW on it, a ping pong ball labeled WOOW, and a pair of green and blue glasses with the word WOOW on the frame, all on a purple textured surface.

Your Look, Your Move

Think of WOOW as eyewear with a wink.

Every design dares you to play — with shapes, shades, and surprises that make every glance in the mirror a small moment of joy.

It’s the brand that doesn’t just follow trends; it flips them on their head with confidence and creativity. And when you try them on at Helio Optometry’s optical showroom in Edmonton, you’ll see why WOOW has become the go-to choice for people who want their eyewear to say, “This is me — and I’m having fun with it.”.

See Something You Love?

Stop in to experience the collection, no appointment is required. Outside prescription are always welcome.